Marketing
Our SaaS SEO strategy: 6 months, 300% organic traffic growth
We doubled down on bottom-of-funnel content and programmatic landing pages. Here's the exact playbook and what we would do differently.
Darrell Steward
Data Lead
25 May 20242 min read
Six months ago our organic channel was flat. Today it drives 38% of all signups. The strategy was not complicated — but it required ruthless prioritisation and a willingness to produce content that converts over content that gets shares.
The three moves that worked
- 100 bottom-of-funnel comparison pages targeting 'X vs Y' queries
- Programmatic integration pages for each of our 50+ connectors
- A glossary of 80 analytics terms — each one internally linked to a product feature
The comparison pages alone drove 40% of the organic growth. Searchers comparing two tools are within two weeks of a purchase decision — the highest-intent audience in organic search.
Marketing
Share this postDarrell Steward
Data Lead at ASoc
Darrell Steward works on the data strategy team at ASoc, helping customers turn messy event streams into decision-ready reporting.
